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Kaprizov's Jersey One of the Top-Selling in the NHL (Who's #1?)
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N.H.L.'s Olympics Stance Leaves Players Cold - The New York Times
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National Hockey League / Useful Notes - TV Tropes
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NHL's young talent on full display at all-star game
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The NHL's marketing of Bedard was a success : r/nhl
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Gary Bettman, NHL maintain baffling opposition to Olympics — a
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NHL and NBC failing to market young stars Auston Matthews, Connor
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Matthews-McDavid Wednesday showdown may be wiped out by Oilers
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How young players can make an impression in the NHL - The Boston Globe
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Can Auston Matthews catch Connor McDavid atop the NHL's goal
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Connor McDavid vs. Auston Matthews set to become NHL rivalry for
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Auston Matthews and Connor McDavid Are on a Playoff Collision
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The Hockey News October 24, 2016 (Digital)
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Quick Shifts: Connor McDavid studies Auston Matthews with new goal
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Auston Matthews Deal Let's Us Predict McDavid and Draisaitl's Next